[s1900ahon]

Generally, companies like TI who supply product (semiconductors) to their customers do not like to compete with the products made by their customers (motor controllers). Reference designs often provide an example of what can be done with the company's technology, but aren't intended to be sold to the end user.

Jaguar was a bit of a strange creature in that it was designed to suit the needs of FIRST (per a request FIRST made for a new motor controller back in 2008), but the justification within LMI to undertake the effort was that it must also be a reference design.

So, the "don't sell a product that can compete with a customer's motor controller" rule was broken in this case due to the philanthropic good of supporting FIRST.