[DonRotolo]

For those of you new to eBay:

Place your absolute highest bid first, and if it doesn't beat any existing bids, drop it, you've lost. If you decide to bid more, re-read the first words again.

Look at the bid history, you can see someone (1***m, with a 19 reputation) who inched it up with 5 bids before realizing they'd been outbid half an hour beforehand...