One really great planning resource is a SWOT chart, which outlines your team's
Strengths,
Weaknesses,
Opportunities, and
Threats. Looking at your team through these different lenses can help identify on which areas you want to focus your goals. For example, if one of a team's opportunities is that they have a lot of community support, a goal that might arise is to get more involved in community service in order to give back. If one of a team's threats is that they struggle with funding, they might plan to start up a new fundraiser and gain x amount of new sponsors. I find that goals generally start out as large concepts (i.e. community outreach, raise funds, grow Non-Technical Division) and become more specific as ideas and plans take shape.
My team does a majority of its planning directly after the end of the season (What could we have done better?) and during the summer before the new school year (What can we do differently?). Team members are invited to give their input on what the team could do for the future, and every meeting starts off with a summary of recently past and upcoming events and their purposes to make sure everyone's on the same page.
Feel free to PM me if you'd like to see our Business Plan outline, SWOT Chart, etc.
