We work really hard to make sure we keep a consistent and professional brand that is fun and recognizable. We got lucky, our founders using the name Exploding Bacon gave us a great unique jumping point since it's something that is hard to forget. I think my number one recommendation is figure out something about your team that you can make hard to forget. If it's orange and green and a pig on a rocket, awesome, if it's going by Waialua instead of 359, also awesome!
I think the most important thing to remember is that no matter how many places you go and do outreach, you won't make much progress unless people remember you after they leave, so give them something unique to remember you by.
If you're interested in more information on branding and marketing your team we have presented our Big Bacon Theory workshop many times over the years. It covers everything we believe to be crucial in maintaining a strong image in both your FIRST and local communities.
You can find those here:
http://www.explodingbacon.com/resour...-bacon-theory/
Good luck! If you have any questions feel free to ask, always love to help!