[Mr V]

There are a number of ways to accomplish this. This worked for our team.

First you need to create your brand, logo and a "cover photo". In that cover photo be sure to include your school name and town/city along with your logo.

Now put that cover photo at the top of your website and facebook page. You also need to put that logo on your shirts and pretty much every thing you produce. Next you need a blog as the focus of your website's front page.

Now mount a campaign to get likes to your facebook page. Get your team members to like the page and invite their friends and family that aren't on the team. You can also hold a contest and create some business cards asking people to like the facebook page to be entered in to that contest. It could be for something as simple as a team Tshirt or maybe a gift card.

Next you need to consistently post to that blog and have those posts automatically post to your facebook page. I suggest daily during build season. Have it post at 5ish PM so that it hits facebook when most people are reading it.

Those people that like your page will then like those articles as they are posted (which they will have to click on to read the rest on your website). Their friends will then see that they like a post or comment on it.

You also want to have the team take part in community events like the annual parade or what ever event(s) that happen in your community and do as many outreach events as possible in your community. When you are there put a out a sign with a QR code that people can use to go to your facebook page and like it.

Given enough time the next thing you know people will see you wearing your shirt with your logo and they will say "Hey didn't you guys just...."

It worked for my team. Unfortunately we did have some problems with our website and lost all of our existing data and in the process regular readers.