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Re: Establishing Team Brand
Within FRC, we're TechFire or 225. In the local community, we're the TechFire FIRST Robotics Competition Team. Our 501c3 is "TechFire Robotics of York." We are not affiliated with a school, so we try to reference as much association with the community as possible.
For establishing presence in FIRST -- I believe competition success, CD buzz and travel to other regions are the top ways to get your team name out there. Teams can be pretty quick to provide endorsements for other teams they know to be good.
For presence in your local community -- Attending many events during the off-season and getting press from the local media. We had as much as one activity a week last year, and it dramatically improved our sponsorship prospects and student and mentor recruitment efforts.
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TechFire 225 -- Website -- Facebook
2015 & 2016 MAR Champions
Past teams: 234, 1747
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