Engineering Inspiration is more about the work of the team in their community than a technical achievement on the robot. To quote from the Admin manual page 36:
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Celebrates outstanding success in advancing respect and appreciation for engineering within a team’s school and community.
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For years it was thought of as kind of a second place Chairman's Award. In recent years it seems have diverged from that a bit, at least here in the Northwest. Here it often goes to teams with who have overcome serious obstacles in their drive to build their programs and engage their communities. This could vary region by region and judge by judge.
As was previously mentioned, it is judged in the pits so if this award is on your radar you'd need to have students ready with your story when those judges come by. You won't always know what awards a group of judges is focusing on so team spokespeople who can speak to a wide range of topics, or at least pull in people with the right expertise, are useful.