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I work for a computer sales/service center in Fairfield, CT. I custom build computers for people every day. While the official name brand is "ACR" (the company name), I like to remind people it's a custom built system just for them, since there's no such thing as a "stock" system with us. Everything is built from component parts to suite for the people who order them, rather than just a preassembled pull from a shelf with a sticker pasted to the side. Generally the savings can be anywhere from 10-50% comparing a shop like ours to Dell, Gateway, HP, etc. in addition to the 100% standard parts/lack of proprietary components aspect, which means massive upgradeability in the future. Props to the big brands for making computer shopping easy, but they'll never be able to completely satisfy the customer as long as they hide behind a corporate face. How many people who order from a big brand can shake hands with or even watch the person at the store build the computer for them? For some reason, that builds a considerable trust relationship between a company and it's customer.
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