[Jacob Bendicksen]

We won Rookie Inspiration in 2005, but I was 8 back then, so I can't give advice from the position of someone who's won it. However, from what I've seen, Rookie All-Star and Rookie Inspiration are vaguely like the rookie versions of Chairman's and EI. Essentially, your team should be out in the community spreading the word about FIRST. You can do demos, some FLL stuff, get involved with your school district - there are as many ways to win the awards as teams that have won them. One common theme that I've seen, as ENeyman mentioned above, is that you definitely should have spokespeople in your pit to talk to judges, and handouts to give to the judges so they remember you.

A note of caution, however: judges can often tell if your team is doing these things just to win an award, or if you're doing them because they're the right thing to do for the benefit of FIRST and STEM. You should get out into the community because you want to get out into the community - not because it'll earn you a ticket to St. Louis.