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I will admit that the Verizon might make more money for a Cher concert than for FIRST. But they did not have the choice between Cher and FIRST. They had a choice between making some money with FIRST and having the expensive building staying idle for the week end. This is very different from say Disney where the FIRST people probably pushed out more profitable business.
The food at the Verizon was typical arena food. Quality was fair (except fro breakfast were is was poor) and the prices were high. One expects that. People who could leave often did. Unfortunately for a lot of people leaving is not an option. At a basketball game or concert that is no big deal. After all you can easily eat before or after the event. But FIRST is all day. Most people can't go 12 hours without eating. Not and function well. I think that FIRST has to give some serious thought to a solution. For some people $8-$10 is a lot of money for lunch. Especially if you are already paying for a hotel and transportation.
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