[MrRoboSteve]

One thing to think about when designing a programming language like this (whether or not you think so, you're designing a programming language) is what use cases are in and what are out.

For example, will you allow:

variables

subroutines

logic (if/then/else)

looping

Another example -- what support will you have for detecting errors in the script and communicating them to the user?

Once you decide what is in and what is out, you should compare the effort to do what your scripting language does to the effort needed to write the same thing in the underlying language (Java, in this case). These examples will be good to use when you're trying to convince people that what you've developed makes things so much simpler that they'll learn your language in addition to Java.