[JesseK]

My recommendations, which have helped us:

1.) Start a 501(c)3. If you're small-budget (<$50k) and low-scope, they're fairly straightforward to do along the lines of a high school band. Even if there isn't a conflict with school administration, having a self-controlled account can help remove roadblocks to things like outreach when the school is unable to deliver on time.

2.) Coming back with any kind of technical success at the Regional could help the principal see some immediate impact. Work your relationships early on Thursday and figure out what niche your team can fill which would make you a lock as a pick for elims. I definitely agree that the principal should attend.

3.) Lobby the community with hard facts on your team's alumni: % of kids who have graduated college and have a steady job, etc. Leverage the FIRST scholarship availability vs sports. The community will back you if they see these numbers. you shouldn't have to conflate them at all since they're naturally a big draw.

4.) Once you've done 1-3, conflicting views with the principal could become inconsequential. The community will drive where the discretionary money is spent (or they'll lobby for a new Principal) and you should have their backing. There are always parents who live vicariously through their kids (who also seem to have the loudest voices), but sheer volume of support will overcome that.