I show my copy of the DVD with friends and relatives. Just don't charge admission
Mary Mazzio, the producer, is very active in trying to get the film shown to students, parents and policy makers regionally and nationally. She is responsible for having the film shown in hundreds of schools and youth organizations. While I cannot speak for her, I think you are promoting the kids interests and that is exactly her goal. "Change the culture"
Or you can ask them directly:
http://www.50eggs.com/contact-us/
50 eggs? If you are a Paul Neuman fan, remember Cool Hand Luke?