[Steven Smith]

Smaller channel (45k subs) but John on NYCCNC has mentioned robotics a few times, and published a few videos aimed at more of a high school level. I'd like to think at least part of this was due to a few comments I've made on his videos (and he's replied to), regarding the applicability of FRC motor controllers for some of his Arduino projects.

So I would agree that reaching out to some of these folks that already have a pretty decent audience would be a good way to reach students that might be interested in FRC, or hobbyists that enjoy machining/tech/etc. Many of those folks don't naturally draw a line between their hobbies and "robotics". Many teams are more like a general Makerspace than strictly robotics, and they can draw from a larger body of prospective students/mentors/hobbyists... if more people knew what FRC is.