Look at the branding page of the Poofs.
Professional and has a purpose.
http://team254.com/resources/identity/
As you layout your new you... plan, plan, plan.
We have students that want to re-design the and add their flare each year, and we want to encourage that work.. But you want to build a brand, that will exist throughout the years.
We encourage creativity in the team spirit wear, that changes each year, but competition t-shirts, need to stick with the team brand framework.
We have not documented this process like the poofs, but I think we would benefit from the exercise if we did.