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FIRST= For Inspiration & Recognition in Science & Technology
I can explain that in 8 words. Also, the competition itself should not be renamed so it dosn't loose the focus. It's not a competition that is the main focus, but FIRST. To get kids inspired, not gain points in a competition.
When it comes down to it, FIRST dosn't need a catchy name, it's not a product you buy at a store, add water, then you get a product to help your life; it's an effort to change the world.
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