There are probably a few good answers to this question, including:
1. When it’s not preceded by words equivalent to “This is a game hint”
2. When it’s a video teaser for the season.
"This is a game hint" precedes the whole blog post. Uh-oh.
Now I'm focussed on "Game Stop".
Could this be like Diabolical Dynamics from 2001 where you could stop the game early to receive Bonus points?
Game History
The alliance multiplies its score by a factor of up to three by ending the match before the two minute time limit.
T'was a great way to make the match schedule.