It looks like Disney Imagineers are doing more than just helping them produce the teaser:
Quote:
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partnered with on this new approach to the season:
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Does that mean the way they are approaching announcing and talking about the game? Including media separate from the teaser? Any hand in influencing the game?
The emphasis on storytelling really has me intrigued. I guess the teaser will be telling some kind of "story" (maybe the story of a student?) but the wording of the blog makes it seem like Disney has a lot to do with the whole season as well.