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Unread 18-10-2015, 22:07
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Angeliukm Angeliukm is offline
Design, scouting, & branding mentor
AKA: Katelyn
FRC #0020 (The Rocketeers)
Team Role: College Student
 
Join Date: Jan 2011
Rookie Year: 2010
Location: Troy, NY
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Re: FIRST Logo Redesign?

Time to go update the team branding materials again...

Logos change, and we'll get used to it. I do like that the angle of the triangle and square match up where they meet now, forming one continuous line. The overall increased symmetry in the logo is nice, since getting the old slightly asymmetrical logo to fit in designs has always been a bit of a hassle. While I like the previous design a lot, the new one will be easier to work with. I'm guessing that's what FIRST was aiming for with the redesign.

The biggest thing I'm really not a fan of the new font. It just doesn't look as professional and clean, and distracts from the rest of the logo. With the sizing change, the leftmost stroke of the "F" almost lines up with the triangle's edge - but not quite - which is going to bother me for a while. Also, I wish they would have fixed the kerning of the "S" while they were at it. Then again, these are just my personal preferences as someone who has spent far too much time working on FIRST-related graphic design.
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