Lets start with the 30 seconds - it's average commercial time, and this year the animation is identified as a "commercial". 30 seconds is a VERY long time. Sit still for that long and watch the second hand tic by, it's a good excercise that every team should try. Much can be told in 30 seconds and you realize that after doing the above exercise.
As far as what FIRST means to your team, there is soooo much that can be done with it. Just think outside of the box. How many ways are there of showing teamwork? Or winning? Or helping someone? Or building something? Or learning? Since kickoff I've spit out 8 stories, all original, between two teams. One of the two is going to even attempt all 3 as they have 3 schools.
And lastly, dude, gracious professionalism, please. Thats all I think I need to say.
-Robby O
oshortwan@hotmail.com