In the past, that's happened for us. What we needed was a culture change.
Recently, we've actually required that students who plan on traveling are a part of both a technical subteam and fundraising/outreach work. They still prioritize one thing, and are required a minimum amount of hours in their main subteam - but they also need to meet a (less strenuous) hour count while involved with another facet of the team to qualify for the trips with us.
It sounds a little out there to 'make' them do it, but what it's actually turned into is that a passion has developed by all our kids, for both 'sides' of being on the team. Even if they're not
super excited about it, they at least have the knowledge of what's going on, and respect for all the work that goes into it.
It's worked for us - may not work for all teams. Just $0.02

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Libby Kamen
Team 1923: The MidKnight Inventors
2006-2009: Founder, Captain, Operator, Regional Champion.
2010-Always: Proud Alumni, Mentor & Drive Coach. 2015 Woodie Flowers Finalist Award.
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229: Division By Zero / 4124: Integration by Parts
2010-2013: Clarkson University Mentor for FLL, FTC & FRC
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FIRST Partner Associate, United Therapeutics
#TeamUnither | facebook, twitter & instagram | @unitherFIRST
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questions? comments? concerns? | twitter: @libbyk | about.me/libbykamen