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Re: FIRST Brand Refresh
So here is the thing: we can squabble about the details to death, but this change IS for the good of FIRST and the movement. From what I hear, the core of this campaign is to make FIRST more understandable and palatable to those on the outside. FIRST has been struggling with that in the past. I welcome efforts to change that.
Yes, it means change, work to update materials and tools, and trying new things. However rebranding is just something that happens in the life of an organization from time to time. Let us put our energy into planning for the needed adjustments. Plus remember, there is a transition period. I'm sure FIRST doesn't expect us all to be in compliance over night.
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On another note: thumbs up to the standardized region nomenclature and logos. It'll save districts time and effort in developing brands, and makes FIRST look much more united.
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