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Re: FIRST Brand Refresh
I think it's important to realize that rebranding is sometimes necessary. FIRST has gone through many changes in its program and how they "advertise" their programs to others, and are looking for a brand change that seems to embody that. After scanning the old logo change thread, I see a lot of the same responses. People don't enjoy change with something so familiar, especially something that can be so nostalgic for some like FIRST.
On the other hand, I will agree the new site has tons of broken links, but I'm glad that they did this before kickoff got any closer so they will have plenty of time to work on it.
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