[GreyingJay]

"Plussing" once again on the last couple of posts: Part of having a plan, and keeping it interesting, is knowing exactly what message your video is trying to convey. Who is your target audience? How should they react when they see your reveal video? This is the "call to action". It does not have to literally be a call to action ("Order now! Dial 1-800....") but it should leave your viewers with a sense of excitement, intrigue, and a feeling of wanting more. "Man I need to go see that thing in action!"

Just like those cheesy infomercials, if you oversell in your reveal video, you may invite disappointment when they see the real thing. Less is more.