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Preach to your school board or something. Get your team to go to as many meetings as possible and put on demonstrations or presentations. Also, get out in the community...PR events, fundraisers, or community service. I know my school notices these events.
This kind of stuff works in my rural school (graduating class of 76 kids! woo!) I'm not totally sure if it works in bigger schools...but it's worth a shot.
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