S.P.A.M. has named its robot each year based on either some specific feature or characteristic, an inside joke or pun, or some random name that was thrown out on the table and stuck for reasons unknown. If you scroll through their robot photos at the bottom of
their history page, you'll see the names as you mouse over each photo. I'm pretty fond of this year's "Brave Sir Lobbin'", but it all started with the rookie year robot Kenny (from South Park) because it kept dying.