[Taylor]

To improve the FIRST experience, I would improve the spectator (layperson) experience. Set up many displays all over the premises explaining the program, explaining the game, explaining the tournament structure. I would make "you are here" maps throughout the facility, highlighting key areas of interest (field(s), pits, restrooms, concessions, vendor/sponsor booths, etc).
As it was last year, the Championship event was not welcoming to the family-who-saw-it-on-a-bus-and-stopped-in crowd. At all.