Quote:
Originally Posted by Hitchhiker 42
From what I gather, then, it is generally good to make the logo with vector graphics, and to choose a fixed font for the team to carry through year by year. Is this generally good practice?
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Vector art is a major key. You can then put it on your T-shirt, stickers, buttons, or on the billboard after you win
the a Championship, all crystal clear. We do everything in vectors, because we literally do all of those (except the billboard, but I can dream).
Consistency is good when you're trying to build a brand in the community. That doesn't mean it has to be identical every year (for example, Get Smart has a different game-specific shirt every year but it's
immediately clear it's a Get Smart shirt), but steadiness gives you a continuity that helps for people that only see your team once or twice a year.