Quote:
Originally Posted by Hitchhiker 42
From what I gather, then, it is generally good to make the logo with vector graphics, and to choose a fixed font for the team to carry through year by year. Is this generally good practice?
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Yes, using vector files for logo design is generally good practice since it gives you the most flexibility with the design and use cases. You can also usually convert a vector image to a raster one much more easily than going the other way if you find that you need the other format later. Having a consistent team font for documents, presentations, and publications in general is a good practice as well.
Choosing to use a consistent
robot font, however, is a design decision you'll have to make. We've found it useful for establishing continuity between our designs and it gives us a convenient starting point each year, but I wouldn't say it should be a given for every team. For example, 118 changes their robot logo font year to year; take a look at their past four reveal videos. You may want to pick a font to fit the game or robot better, and you can find other ways to incorporate some theme between logos so they're clearly your team's. Fonts are just perhaps the easiest way to do this, especially when you're just starting to establish your team's brand (unlike 118).
As a side note, if you're interested in team branding in general, you may want to look at
254's branding guidelines.