Quote:
Originally Posted by FarmerJohn
I think that would be incredibly boring. I see reveal videos like music videos for robots. A music video is just a bunch of musicians moving around when no audio is on. Or one could liken a reveal to a section of a movie with no dialogue. Usually movies fill these parts in with music. You're really missing out on half of the experience if there isn't sound.
I'd like to make the argument that that the music choice is one of the most important aspects of a reveal video. I have seen good robots with bad reveal videos because the song is a major turnoff or it doesn't seem relevant and I've seen okay robots look really cool because of a well-done reveal video with exciting music. Even 118 reveals don't have the same feel to them when muted.
The reveal video is an experience in it of itself, and taking away one of the crucial aspects of that experience greatly limits the emotion that experience inspires. No music looks like a poorly cut scrimmage. Bad music makes you close the video before it ends. Good music enhances the experience and leaves you wanting more. I think those who say otherwise aren't experiencing the art of a reveal video to its fullest extent, which in this author's humble opinion, is quite sad.
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I agree with this completely.
Of all FRC reveal videos, one of the post popular (just going by pure view count) is 118's 2013 reveal video. I haven't seen another FRC reveal video with over 100,000 views.
We could guess as to a number of reasons for this specific video's success. I'll argue that a big part of it was the song choice; I know a lot of people that just watched the video over and over again because the song was really good.
Turns out that the Robonauts found a sleeper hit. While their reveal video came out in Feburary, 'Can't Hold Us' peaked at #1 on the Billboard Hot 100 in
May.
While not everyone is going to find a #1 hit months before it peaks on the charts, having good music is a critical part to a successful video.