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Re: How to get more students involved in business?
The past two years, we have set up our "varsity letter" criteria so that it is impossible to get a "letter" without doing at least one function on each of the technical and business side. Essentially, we defined two technical criteria and two business criteria, and required three of these criteria to earn a letter. Team members can become varsity (necessary for competition) based on either, but cannot get that letter without crossing to the other side. We still had several valuable members who never crossed over, but quite a few more who did.
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