[Liam Fay]

One way that I've seen is having your business department not be an add-on to the rest of the team. Unless you really need to, don't force people into business - you don't want people thinking that it is punishment.

What I think a lot of people not in business might not understand is that we love business just as much as other team members love electrical or programming. Try and recruit specifically for students who will love it as much as you do, instead of trying to pull from a pool of students who joined the team to do other things.