[JesseK]

In my experience, strictly-technical STEM people generally care more about the product and less about the people using it. Arts people are the exact opposite: they empathize with the person and see the product as a means to an end. It is a metaphorical marriage, or symbiotic relationship. Whether we like it or not, one will not exist without the other at a holistic level.

Personally, I think the name STEAMWORKS is kind of fun. It gives a nod to Disney's future (more technically-driven art-minded people) and also to their biggest rival in animation.