[Jon Stratis]

Ignoring the affects of alcohol for a minute, there is so much that you can use with a brewer to "sell" it to your school, parents, and other stakeholders. Bulk manufacturing technology, some seriously cool chemistry and biology, the affects of different transportation and distribution systems. If it were me, I would start by describing the company in those terms - "There's a company that wants to sponsor the team. They're involved with bulk manufacturing, chemistry, distribution, transportation." Then at the end, once people are saying "wow, sounds like a great fit!", "oh yeah, it's such-and-such brewery".