[AndrewPospeshil]

I think this question is each team's chance to be creative and out-of-the-box: this reminds me of the famous UChicago admissions essay questions. I doubt a regular, run of the mill answer will hurt you, but if you can think of a really clever way to answer this question the Judges may be impressed. I don't think it's nearly as important as your answers to other Executive Summary questions, however.