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Well, you need to start somewhere, and recruiting is where that starts. It will take a while to make an impact, but if you can get a growth per year, I think you're doing something right. Basically what I think my teacher was trying to do, was to recruit more girls on to the robotics team to basically like you said, show that its cool to like engineering and be a girl, and the more girls you have on your team, the easier it is to have a steady flow of girls signing up (speculation, but it makes sense to me). I actually project growth at Dillard for female involvment.
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