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The FIRST water could easily be a good promotion. Kinda like a TV add for a gas station. Most people don't go to a gas station because of an advertisement, I know I don't and nobody I know does. We go because it's a decent price and have had good experiences or no experience.
So.. you walk up to a new vending machine for water.. you first think "Oooooh Shiney" Then take a look at the price. "Hmm... 75¢ ($1.00.. $1.25.. whatever it is) for a water.. why not give it a try." So you cough up the cash and chug down the liquid.. and make a decision. "Hmm.. snazzy. I'll get another one later"
Then you tell your friends.. "Hey I found a good priced water.. at Joe's Groceries SupaMarket" I don't know what all of this "FIRST" stuff is.. so you take a look at the website on the bottle.
What's this done? Given the common person a decent thirst quencher without a corporate ad campaign bumping up the price. Promotes the organization by "word of mouth."
School's with FIRST teams could benifit too. My thought is to have the school's =TEAM= (not the school itself) run the machine as a fundraiser. Many teams don't have a lot of money, and this could get them probably up to $500 a season. Many schools don't allow Soda Pop in a classroom, but almost all allow water.
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