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I'd say let them play with the robot. Of course show them how to use it and all, but let them get hands on. Let them see how all the little things work. Tell them about the competitions and all the funny things that happen. Many people if you tell them the game right away will think "This is dumb" not noticing the atmosphere it is. FIRST relies on its atmosphere and members. That's what makes it even more fun, let them in on the little funny stories that shouldn't have happened (we all have them lol) and they'll see how much fun it can be and they'll be hooked. But don't just lecture, show them pictures, joke with them, chant your team chants and dance around so they see what it's like, let them get with the robot, etc. etc. That's the best way to hook new members and make them want to get involved in my opinion.
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Chopsaw? Chopsaw.
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