Although this is my first year doing this (only one doing animation for the team) I already have a pretty creative idea this year (no space scenes) but I did notice from watching the DVD of animations, a lot of them were pretty repetive, and some that just didn't make any sense at all
I think that a lot of teams need to focus not on making a super-cool SFX but rather being able to tell a story clearly and quickly in 30-sec. 30-sec may sound like a short time, but seriously think about what you can fit in 30-sec. I know that I have a lot of ideas (If any of you play Americas Army, think HQ Raid
) and I hope to finally get this pengiun finshed and rigged!