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Originally Posted by mtrawls
(1) Invent new FIRST energy drink
(2) Convince Coke-a-cola to market it for you
(3) ???
(4) Profit!
(Oops ... wrong website.)
Are you trying to tell me that 900 or so groups of students doesn't equal the buying power of this so-callled "global" market? Bah! Seriously, though ... what else is there on a water bottle? Who really cares what the label looks like? BUT, if you have something different, something with a message ... hey, FIRST, what is this? that looks neat, how 'bout I see what it's about. At very least, it doesn't seem likely someone would be led to another water product because of the label. But that's why I'm an engineer and not a marketing type, I guess.
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What I am saying is that there is no reason to the general person to choose a FIRST water bottle over another. I am not tryign to be-rate FIRST at all but yes I am saying that 900 groups of students does not equal the global market. While 30,000 people might seem like a lot, on global (or even national) standard it really isn't.
It would be really cool to see a FIRST water bottle out on the market, however from a marketing director stand point, what will make the general person want to buy this over any other water? Like I said it could do well, and I would like to see it do well, but your looking at a company inventing millions of dollars into producing these bottles........