I think this is great!
The EDU controllers are very usefull for small, or even large projects. One of my friends used one for a class project this year, and it let him concentrate a lot less on the electronics and more on the code.
Right now, the main reason it isn't more wide spread is the cost and marketing. Getting them into Radio Shack solves both of those. Marketing is easily taken care of, and cost will heavily decrease once IFI starts making the volume needed to supply radio shack. Even if each store in the country orders 5, that will still far exceed the volume that FIRST and Battlebots uses.
This is a great step for Innovation FIRST.
