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Another thing I see in these posts is the tendency to lower the respect/admiration for the "rich and famous" in order to increase respect for science/technology/etc. If FIRST is trying to decrease respect of other people in order to meet its ends, then it is using the same quote-unquote "unethical" practices that some on this thread seem to abhor.
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I don’t think that FIRST is trying to decrease respect for the rich and famous as much as increase respect for others. FIRST offers great opportunities to thousands of students. These students are able to not only explore the possibilities of science and technology, but also the skills that they possess but just never realized they had. By encouraging talents that popular culture seems to shun, FIRST is already changing the lives of thousands of people.I think FIRST could someday have the ability to cause a change in the way society views science and technology.
If this sea change in society ever happens, then the way that entertainers are treated is going to change as well. While music and TV are very important parts of culture, I wish that the people who are truly changing the world received as much recognition as those with musical and acting talent.