Thread: New FIRST logo
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Unread 22-06-2004, 08:33
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Re: New FIRST logo

The SM stands for service mark. It is a type of trademark that indicates the source of the service and to distinguish it from the services of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The R means that the trademark is registered (with the US Patent and Trademark Office). It isn't necessary to register a trademark but it does give you more legal protection both in this country, and more importantly, overseas.
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