Thread: Segway Soldiers
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Unread 02-07-2004, 10:43
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Re: Segway Soldiers

Quote:
Originally Posted by MattK
Segway got a new Marketing Director and they did hire a firm out of Chicago (I think its Chicago).

Yes they have turned their marketing around.

Its being marketed more as a "fun in the sun" product than a "dress shirt and khaki pants" product.

The HT i170 just helps you see where they want to bring the segway.
So, did the lousy sales figures finally allow Dean to back away a bit and let his product sell? I love the Segway and really like Dean, but I think his initial efforts killed the launch by not having....

a.) the machines ready on day one
b.) not getting laws passed before launch (even if that allowed for a leak)
c.) drop some redundancy and some more expensive parts and lower the price for an economy version (lower than p)
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