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Originally Posted by Pat Roche
The idea of first was started by Woodie Flowers in his engineering classes at MIT.
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Actually, it looks like Woody didn't start the 2.70 competition (at least according to Brad Stone's Gearheads book), although it sounds like he shaped it quite a bit. He souped up the kit of parts and I think he may have been the one who started changing the challenge each year instead of reusing the same competition each year.