*Warning, Shameless Plug Ahead*
In 2001, Houston PBS gave three teams video cameras to document their build season. This footage, along with interviews and competition footage, was compiled to produce "Wit, Grit & Robot Games"
IMHO, it is a rather good chronicle of a build season for a FIRST team. Especially considering that it is only an hour long. I'm sure this is not the be-all end all fundraising tool, but it could be a good tool to have in reserve.
Wit, Grit & Robot Games Summary
Wit, Grit & Robot Games for sale