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Originally Posted by sanddrag
It's a really nice idea but I see it as highly inefficient. It is a card exchanged for a card; but these cards are exchanged over hundreds if not thousands of miles. Just the cost in fuel for planes and trucks to deliver these cards is enourmous, not to mention the salaries for the people driving these trucks and flying these planes. If everybody just kept their money and bought themselves cards, everyone would avoid the cost of postage, the post office would avoid the cost of fuel and employees, and everyone would still have a card.
This is a prime example of why more people should practice the "selfish Christmas" See, it is just a big swapping party anyhow, so if everyone just bought something for themselves, they would all end up with exactly what they wanted. 
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Ah yes, but the joy you get from knowing you made someone happy, plust the joy of getting something yourself is always greater than that of buying something for yourself. Even if you think you are saving them time and money, it's still not as much joy.