[Max Lobovsky]

A can or bottle drive is a bit different than what was suggested here. That is definitley a reasonable way to make money because you are getting cans at a much higher rate. People aren't going to be lining up to throw away a single can at a game. Even if you get a can every 5 seconds, $100 will take you nearly 3 hours.

As I said before, the publicity is still useful. Just one of those people throwing out their cans may be the owner of a small local company willing to donate money, services, or mentors.