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Originally Posted by Jessica Boucher
To start, I am not saying whether I like it or not. I would like to shed some light from the bits & pieces I know of the rebranding process, however.
Anyway, I really think we should give the rebranding some time to grow on us. There must be a very good reason for the change, and I am sure that they spent lots of time and money to come to this. Even though we may have differing opinions on it from HQ, if they did the process like it is normally done, the rebranding would include staff from all areas of the organization (FRC, FLL, etc...), including both types of stakeholders (sponsors and participants).
That's a lot of people that are standing behind this change. They would not put it out there as their final decision unless they believed in it.
The reaction we are getting here reminds me when I recieved an email last June from the Babson President annoucing to the college their new logo (attached below: the old one is on the left). They had a short email announcing the logo, and then explained the reasonings behind the changes later on. Even though I was not a fan of it to start, a lot of the changes made sense after I heard the thought process behind it.
Rebranding is risky business. It could be a hit, or it could flop like New Coke. I'm hoping a more thorough explanation for the changes will be released before I make a definitive opinion.
PS - Who remembers when they officially changed from "US FIRST" to "FIRST"? That was a great marketing move.
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Excellent post Jess. I don't think we should make up our mind just yet. There is always two sides to a story. Until we know the full story behind this change, we shouldn't speak ill of it based entirely on our initial reaction to the new logo.
FIRST have always tried their best to improve the program for the sake of our future. There might have been mistakes in the past, but I am willing to give FIRST the benefit of the doubt. Who knows, maybe after hours and hours of PR meeting, they really do think this new logo will improve the organization's image and make it easier to promote it to the main stream.
This decision has been made. It was a difficult one, but they made it. You don't just randomly change the logo one day and mess around with it whenever you feel like. They are also trying to be understanding of this change on everybody across the country, and trying to get through this transition as smoothly as possible.
Knowing FIRST for years, I know they WILL listen to the people and they DO care about our opinion. So, for now, let's just give them our sincere, constructive opinion, and see where they are going with it. If you don't like the new logo, point out exactly why, and I am sure FIRST will take your comments into full consideration before they decide anything else.