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Originally Posted by magnasmific
I am frankly bewildered with the seriousness that FIRST has placed on this. I understand the importance of creating a new logo, but it is as if they expected us to hate it, but demand us to adapt regardless.
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Are you referring to the lengthy document describing acceptable use of the logo? If so that kind of document is standard for a company logo. In fact, it's uncanny how similar that document is to Motorola's document describing the use of their logo. I'm guessing those documents are essentially boilerplate these days.
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People are still going to modify the new logo. It's not going to be any different. The old logo was a registered trademark as well (see my signature). No one cares weather or not an image is trademarked, people will still be re-creating it and editing it to suit their needs, with or without permission. I mean, seriously, what is FIRST going to do? If some team with a modified FIRST logo on their t-shirt is at a competition, what would FIRST do? It's not like they will stop you from competing, or file a law-suit against you.
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FIRST has asked nicely that we only use their logo according to their standards document. They will probably remind us in the kickoff material. If you (or anyone) disregards their wishes, I would not be surprised if they sent you a cease & desist letter. I really hope & fully expect that it would end there and we wouldn't need to find out what else they may do. If a C&D letter is sent and then also ignored, yes it's not impossible that FIRST could file suit. If they didn't, then they could not defend their logo if someone else used it for less ideal purposes. Welcome to the world of copyright & trademark law.
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Originally Posted by JosephM
In the spirit of the oxymoron 'constructive critisim', I have posted a revised version of the logo that just looks right.
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Wonderful... so in 24 hours we've already managed to disrespect FIRST's wishes. This is a pretty poor way to treat an organization that you care about.